Tuba City Outdoor Market

The logo design for the Tuba City Outdoor Market is a celebration of the informal economy within the Navajo Nation, emphasizing the market's role as a primary income source for 55% of its vendors and 77% of vendors use as family support.

Addressing challenges like infrastructure and advertisement needs, the project underlines the market's value in fostering small business growth. With vendors traveling an average of 56 miles, the market's rebranding from "Tuba City Flea [Indian] Market" to "Tuba City Outdoor Market" marks a significant step in elevating its profile.

This initiative aligns seamlessly with Brian Skeet Design's mission to uplift Indigenous initiatives, marrying traditional values with contemporary design, distinctive landmarks and business strategies.